One system for your customers, jobs and numbers.

A CRM and business system designed around your processes, with AI that keeps records up to date, summarises conversations and tells you what needs attention next.

See what's possible

Free 30-minute call · No obligation · Straight answers

Small team gathered around a computer screen in an office
Bespoke CRM & business systems

What it can do.

Customers and contacts

Every customer, contact, conversation and document in one place, searchable by anyone who needs it.

Scheduling and dispatch

Plan jobs, assign engineers and keep customers informed, with the diary and the job record always in step.

Sales pipelines

See every opportunity at a glance, with stages that match how you actually sell.

Live dashboards

The numbers you care about, updated automatically, instead of a spreadsheet someone rebuilds every Monday.

AI summaries and lead scoring

Calls and emails summarised automatically, next steps suggested, and leads scored so the best ones get attention first.

Integrations

Connected to your accounts software, email, phone system and website so data only has to be entered once.

How it works in practice

A pipeline that updates itself.

Your team spends time with customers, not typing up notes.

  1. 1

    A lead comes in

    Web forms, calls and emails create or update the right record automatically.

  2. 2

    AI does the admin

    Each conversation is summarised, the lead is scored and the next step is suggested.

  3. 3

    You see what matters

    The pipeline and dashboard show where the work and the money are, in real time.

Pipelinesynced

Pipeline

£18.4k

Jobs this week

23

Follow-ups due

4

New

Oakfield Lettings

£4.2kAI 87

Mill Lane Vets

£2.8kAI 64

Quoted

Peak Plumbing Ltd

£9.5kAI 78

Won

Harbour Café

£1.9kAI 92
What you get
  • Process mapping with your team
  • A system designed around your stages and terminology
  • Data migration from spreadsheets or your current CRM
  • Integrations with accounts, email and phones
  • Training and a gentle rollout
  • Hosting, support and improvements on a monthly plan
Typical results
  • One version of the truth instead of several spreadsheets
  • Less time spent updating records
  • Fewer leads and jobs falling through the gaps
  • Clear numbers for better decisions

Every business is different. We agree the outcomes to measure in your proposal.

An honest comparison

Off-the-shelf or bespoke?

CompareOff-the-shelf CRMBespoke system
Time to startDays. Sign up and go.Weeks. Designed and built for you.
Upfront costLowHigher, fixed price agreed up front
Ongoing costPer-user licences that grow with your teamMonthly support plan, not per user
Fit to your processYou adapt to the softwareThe software follows your process
Joining up other toolsGood for popular apps, limited beyond thatBuilt around the tools you already use
Changes laterWait for the vendor roadmapWe change it for you

If a standard CRM fits how you work, it is usually the cheaper and faster choice, and we will tell you so. Bespoke pays off when your process is unusual, when you need several tools joined into one, or when licence costs keep climbing.

Questions

Common questions.

Sometimes, yes, and we will tell you if that is the better choice. Bespoke makes sense when your process is unusual, when you are paying for features you do not use, or when you need several tools joined into one.

Yes. We migrate customers, contacts, jobs and history from spreadsheets or your current system as part of the project.

Because we built it, we can change it. Adjustments are part of the monthly support plan, so the system grows with you.

More answers on our FAQ page.

Let's talk

Not sure where AI fits in your business?

Book a free 30-minute call. We'll look at how you work today and show you two or three things AI could realistically take off your plate. If it's not a fit, we'll say so.

Free 30-minute call · No obligation · Straight answers